Mayban Life Assurance Berhad and Mayban General Assurance Berhad, the insurance business unit of Maybank, today, launched their "Live Life" CD Charity Campaign, graced by the Deputy Prime Minister's wife, Datin Seri Endon Mahmood.

The "Live Life" CD Charity Campaign is an effort by the insurance business unit to raise money for charity, in line with their being a responsible and caring corporate citizen. The "Live Life" CD Charity Campaign features 2 compact discs, with the English version entitled "Live Life" and the Bahasa Malaysia version named "Kehidupan", and are in aid of Shelter Home for Children and Women's Aid Organisation.

The "Live Life" CD features top international recording artistes like Lenny Kravitz, Vanessa Mae, Michael Learns to Rock, Oscar de la Hoya, Too Phat, Selena and many more. While the "Kehidupan" CD has top local artistes like Ella, KRU, Innuendo, Fauziah Latiff and Aishah on the list.

This charity campaign idea is the brainchild of the MaybanLife CEO, Toi See Jong. "We are currently embarking on establishing a new image for the insurance business unit and in line with this direction, we felt that music is a universal language and can be appreciated by all", said Toi.

Hence the development of the CDs. "The CDs are in two languages and this is because we want to appeal to the Malaysian audience in general, as we are Malaysian companies", he added. The cover design was designed as such to present the CDs with a more retail feel. The mother and child featured as our beneficiaries are mainly mothers and children. The English and Bahasa Malaysia versions are differentiated by the colours of the cover.

According to Zainal Abidin Mohd Noor, General Manager of Mayban General Assurance Berhad, he is pleased with the outcome of the campaign as this is the first time Mayban General Assurance has embarked on a campaign of such magnitude and he is confident that the CDs will be well received by the general public.

Priced at RM18.00 nett price per piece, about 40% of all sales will go to helping Women's Aid Organisation, who have been continuously assisting women and children in need, especially those who have been abused, neglected and abandoned as well as Shelter Home for Children, where most of the children are saved from hopeless situations. Toi also said "We are hoping to raise at least RM200,000 through this campaign. Furthermore, we are giving a CD with every purhcase of a policy from MaybanLife or Mayban Assurance." The "Live Life" & "Kehidupan" CDs will be available for sale at all Maybank & Mayban Finance branches throughout the country from November 22,2001 onwards. The remaining 60% of the cost will go towards administrative and production costs.